The XJ and Jaguar Just Keeps Winning Stuff

On both sides of the pond…okay so our 2011 Jaguar XJ won the very presgious UK “Top Gear’s Car of the Year” award. Hometown Pride…? Guess not, how about the 2011 XJ winning Automobile Magazines, “2011 All Star Award”…hmmm maybe the secret is out…

Beautiful, fast cars, always in style with the best in class Platittum Warranty…leave your wallet home when you bring in any 2011 Jaguar for service… yep better than BMW’s, and of course Lexus and Mercedes doesn’t even come close to our 5 year 50,000 warranty, free scheduled maintenance, and $0 for wear and tear…

Well it’s not just like Tina Fey winning so many awards this year, more like Sir Paul…271 cars that are sold in the United States qualified and we won…just a note…the XF won the All Star Award for 2009 and 2010…that’s makes 3 years in row…by the way did I mention number one in JD Powers Sales satisfaction…I quess I just did….

J.D. Power's Sales Satisfaction Award Goes to Jaguar... Once Again

Wow, JD Powers Sales Satisfaction Award for 2010 goes to, “Jaguar”… 6 out of the last 7 years… Jaguar has won more awards this year than Tina Fey and we didn’t even have to dress up like Sarah Palin…



What a proud accomplishment. Over 25,000 individuals were survived and we won…

The study is a comprehensive analysis of the new vehicle purchase experience. 52% of new buyers cited dealer treatment as the reason to purchase while only 38% cited final price.

It not only the price but the experience and Jaguar Dealers are the “Best of the Best”…. Congratulations to all my fellow Jaguar Dealers and a special thanks to everyone at Bergen and Madison Jaguar who helped make this possible… Nice work…

The day I met Tony Curtis

I met Tony Curtis one night at Nicky Blair's in Beverly Hills about 20 years ago. I was attending a 40th Birthday party and I was wearing a lime green Comme des Garcons sport jacket I had just got at Barney's NY... he commented how much he liked it, I offered to him, he declined graciously, we chatted and then went on my way... I remember thinking how much he looked like a movie star and seemed to enjoy being one...



Tony did love his Jaguars... read this.

Happy 75th Birthday Jaguar!

Happy Birthday Jaguar! Jaguar this month is celebrating its 75 years in the automotive business. Always exhilarating to drive, stunning to look at & now worry-free (with best in class platinum coverage).

Jaguar is back as a fashion icon, along with Ray-Bans & Converse sneakers. With a sense of theater & innovation the Jaguar line-up, that Ian Callum & his team have designed, has been well received not only by the press, but by the folks who have made Jaguar sales & market share increase double digits. Good for us! So I say thanks Ian.

Jaguar celebrated at the Paris auto show with its concept all aluminum CX75. Pictures & a link are available on our website at BergenJaguar.com. It has never been so exciting, in our 17 years of being with Jaguar, so thank you Mr. Tata, Happy Birthday Jaguar & here’s to another 75 years.

The 2011 Jaguar a the Barkley Hotel in London

Pictured here with me are some Jaguar folks and the members of The Jaguar Sales and Marketing Committee. It was taken at the Barkley Hotel, in London. Jaguar has a display in the front window. The new 2011 XJ, black carpet and black walls with great lighting…it really looks fabulous…thanks Jaguar for your wonderful hospitality…thanks to Jaguar Dealer Farrar for taking the picture. All in all, a splendid time was had by all…



Read more about the all-new Jaguar XJ on my Paramus, NJ dealership's website by clicking here.

2009, What a Year for Bergen Jaguar

Hard to believe the year is almost over. Going onto Bergen Jaguar’s 17th anniversary. First and foremost, Happy Holidays to all. What a year, I wasn’t sure we were going to be around when we started this year, but things have certainly changed. We just found out that Jaguar once again won the #1 ranking In the JD Powers customer satisfaction award. By the way that 5 times in the last 6 years, but who’s counting? Great press on Jaguar everywhere you looked this year. Whether it was the new 2010 XF with added features like our new 5.0L engine, or our 510 Horse Power available in our XK and XF versions. Imagine a car with 510 HP, 0-60 in 4.6 seconds, and it does not even qualify for the gas-guzzler tax! New dramatic interiors in our portfolio editions as well as state of the art technology. And what a reaction to the 2011 XJ, words like modern, stunning, and of course gorgeous.

We also want to congratulate the folks of Bergen Jaguar and Madison Jaguar for making us the largest Jaguar dealer in the tri-state area, yep, we sell more new and pre-owned Jaguars than anyone else and have remained a leader in customer satisfaction. Wow, what a year. We had our grand opening in March at our Madison store, traveled to London for the launch of the 2011 Jaguar XJ, and just had parties at both Madison Jaguar and Bergen Jaguar premiering the new XJ. Jaguar Corporate got a new (actually an alumni) Executive Vice President of Sales and Marketing, Richard Beattie, and we got a new sales manager at Bergen, Paul “the teacher” Sheridan. Mr. Rattan Tata came along with Ravi Kant and took 2 hours to discuss their plans as well as our preparations for the “new Jaguar”. What an honor. If you get a chance, Please take a look at our web sites: bergenjaguar.com and madisonjaguar.com for the latest in Jaguar news, whether real or maybe a little true. I want to thank our customers, vendors, Jaguar, and of course our staff for making a very difficult year survivable…I promise we’ll do our best to earn your trust and anticipate your needs.

Jaguar in the Press - New York Times and Racer Magazine

You know how Jaguar has come when the New York Times runs one of their “Behind the Wheel” departments and entitles it “From Stray Cats to Super Cats.” The author calls Jaguar “already among the sexiest cars” and writes about parking a 2010 XKR next to an Aston Martin DB9 and suggests that “even enthusiasts might struggle to tell the cars apart”. By the way, the Aston is $100,000 more and has 40 less horsepower. Unbelievable how far Jaguar has come!

Read the full article here.

How about a recent article in Racer Magazine entitled “Super-sedan showdown: Porsche Panamera 4S vs. Jaguar XFR.” Yep, in the same article, let alone in the very same sentence, you’ll find the words: “Porsche and Jaguar” together. The article ends with another feather in Jaguar’s cap. ”When it was time to crunch the numbers, the judges were unanimous. Every single one of us scored the Jaguar XFR above the Porsche Panamera, often by substantial margins.” As special correspondent Colin Goodwin put it, “it’s just got a sense of fun about it.” That, at the end of the day, is the reason Jaguar and Bergen Jaguar is cool…

Read the full article here.