Saturday, December 20, 2008

Bergen Jaguar is a Part of the New Jaguar

Jaguar continues to be manufactured in the UK under new ownership by the Tata Group. The 60 billion dollar company, which is invested internationally in diverse brands ranging from Tetley Tea, The Pierre Hotel, Anglor Steel to Virgin Mobile India, is committed to the marque as a niche European luxury auto manufacturer--dedicated to the history and future of Jaguar. Over the next four years you will be seeing some of the most exciting Jaguar motorcars ever, such as an all-new XJ replacement codenamed 351 which promises to be as dramatic in its evolution as the new XF.

The old joke of buying two Jaguars, one to drive and the other to keep at keep at the service department is ancient lore. Jaguar is at the top of the charts in reliability and quality as demonstrated by the J.D. Power Sales Satisfaction and Dealer Experience awards for yet another year in a row.

The newest Jaguar, the XF has been garnering some of the best press ever witnessed for a new luxury vehicle introduction. The XF recently came in first place when up against the BWM, Mercedes and Lexus in a recent Motor Trend comparison. NADA says it’s one the five best luxury cars for the money and Motor Trend has already named it one of the top ten cars for the year.

While now enthralled by the mainstream press, Jaguars have never been ordinary cars. Much like their owners, they are entirely unique. Americans will only enjoy seeing about 15,000 Jaguars this year as compared to over 300,000 each from our German and Japanese luxury competitors. Jaguar’s aren’t mass-produced, we still craft our wood interiors by hand and many of our leather hides come from many of the same sources Rolls Royce uses to this day.

Today’s Jaguars are modern, luxurious, fashionable and awe-inspiring behind the wheel. While other brands complicate technology, Jaguars are cutting-edge with easy to use technology that never interrupts the driving experience. If you are in the market for a luxury vehicle, now is the best time to add Jaguar to your shopping list. Drive a Jaguar and you’ll not only enjoy personal service and attention, you’ll get pleasure from standing out from the crowd.