Friday, December 30, 2011

Another Year Come & Gone at Bergen Jaguar

Well another year has come and gone... 2012 starts our 19th year as Bergen Jaguar. Sometimes it seems longer and other times it feels just like yesterday.

Nineteen years ago you had to choose either a glove box or an airbag in our 1993 XJ sedan… a lot has changed since then. People have changed, at our dealership and at corporate, staff has gotten married and had children, some kids even sent off to college… some have also gone.

We should always remember that if not for our customers we would not have been able to accomplish these milestones… but one thing has remained constant throughout our history, people passionate about the brand as though it was living thing.

I tell people this is the best job I have ever had and it is… I have met all kinds of people from all over the world, but the folks that have worked at our stores, Bergen, Englewood, and Madison are the ones I will remember always. They have a special place in my heart—so thank you for making my life special… Happy New Year!

Friday, December 2, 2011

Jaguar at Play

Jaguar’s new ad is proof that sometimes things are worth the wait. Our new television spot hits the brand right on. This is what Jaguar is now… beautiful fast cars that are almost alive.

We are the only luxury brand that is named after a living thing. Jaguars (the animal) are solo creatures, that you very rarely see in the wild (I guess the same can be said of the car)… but it looks like with Jaguar’s new management and direction, that may not be the case anymore.

So fasten your seatbelts… looks like Jaguar isn't playing around anymore.