Jaguar in the Press - New York Times and Racer Magazine

You know how Jaguar has come when the New York Times runs one of their “Behind the Wheel” departments and entitles it “From Stray Cats to Super Cats.” The author calls Jaguar “already among the sexiest cars” and writes about parking a 2010 XKR next to an Aston Martin DB9 and suggests that “even enthusiasts might struggle to tell the cars apart”. By the way, the Aston is $100,000 more and has 40 less horsepower. Unbelievable how far Jaguar has come!

Read the full article here.

How about a recent article in Racer Magazine entitled “Super-sedan showdown: Porsche Panamera 4S vs. Jaguar XFR.” Yep, in the same article, let alone in the very same sentence, you’ll find the words: “Porsche and Jaguar” together. The article ends with another feather in Jaguar’s cap. ”When it was time to crunch the numbers, the judges were unanimous. Every single one of us scored the Jaguar XFR above the Porsche Panamera, often by substantial margins.” As special correspondent Colin Goodwin put it, “it’s just got a sense of fun about it.” That, at the end of the day, is the reason Jaguar and Bergen Jaguar is cool…

Read the full article here.