Friday, June 8, 2012

Pair of Italian Gloves: $4,957 with Free Jaguar XKE


A long, long time ago in a galaxy far, far away… (in Boston, Massachusetts.) Back when The Beatles were still a group, I was a wannabe advertising guy stuck as a communications major in a town that invented the “wind chill factor.” 

I was given an assignment to develop an advertising program for an existing company. Now it’s fair to say that I was more of a muscle car guy (having a GTO) than a foreign car guy, but for some mysterious reason unknown to me now, I chose Jaguar as my assignment. 

I had long hair, was cocky, and been known to take mind-altering concoctions. I always thought my advertising ideas were going to change America, no “plop, plop, fizz fizz,” or “that’s one-a spicey meat-a ball.” 

I was going to change things and have a social agenda to boot, probably a Frey boot, anyway now with the current bruhaha because of Mad Men, imagine, my first assignment I chose was Jaguar. Not a real macho second-generation Italian kinda car. 











This all came back to me like a “flash back“ because of the recent press on the XKE. My first attempt was a picture of a pair of Italian gloves…. only $4,957 and they come with a 1967 XKE… lame… maybe. 

But remember, it was the 60’s and Nixon was President. My next attempt was received with, “Mr. Squitieri very interesting…” Another magazine ad with the following letters taking up most of the page… A B C D F G H I J L M N O P Q R S T U V W   XKE… ”We not only invented the English language we reinvented the alphabet…” 

I would like to say thank God I never made it into advertising, maybe Jaguar wouldn’t be around today, or I’d be hanging from the back of my office door, or both. 

I would like to commend Jaguar and how they handled the recent press. We’ve always had reliability as an issue. We are the first to admit we had and are able to have some fun with it. I guess the real theme is, can you imagine the most beautiful car ever made was only $4,957?

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